Friend

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friend ai transit out of home advertisingfriend ai transit out of home advertising
“The ad feedback is very entertaining. Over the past week, as a result of the press, we [reached] over 200,000 users… so I’d consider it a success.”

– Avi Schiffman, CEO, Friend

New York Media Formats:

  • Subway Interior Cars
  • 1-Sheet and 2-Sheet Posters
  • Urban Panels
  • Subway Brand Trains
  • Station Domination

Los Angeles Media Formats:

  • Bulletins
  • Walls
  • Bus King with Headliners
  • Bus Kings
  • Bus Shelters
friend ai out of home advertising transit new york city

Outcomes


Friend, an AI-powered wearable, took over New York and Los Angeles positioning itself as "a new kind of companion."

Friend’s campaign sparked conversation IRL and URL – fueling awareness globally around the new AI wearable that promises to be “your closest confidant.”

Source: “200,000 People Have Purchased the Controversial AI Friend Necklace,” Cosmopolitan